World Famous Snooker Cloth is further down the page, or if you really can't wait... click here
The second half of this page deals with
chopping up snooker table cloth...Really...!
Snooker has gone massive now, especially in China...
Let's sell
Chinese keyrings back to the Chinese
(with a little bit of the world championship snooker baize in it)
In the early 1980s I became aware of a guy
that sold Thames water through Exchange and Mart, mainly to Americans. 10,000+
were sold and he made a small fortune…
This got me thinking, and World Famous Grass
was born.
Grass from famous places, bonded in a credit card sized laminated sleeve together with info re the source of the grass and a Guarantee of Authenticity...to be carried in the purse/wallet.
Old Trafford, Buckingham Palace, the major American Football grounds.
Many more. We aim to register the design so it cannot be replicated without
legal recourse.
Famous Grass is a simple idea where we
collect grass cuttings from famous places and encapsulate them in a laminated
credit card, alongside the logo of the club/course/ground/palace and with an
accompanying certificate of authenticity.
In the example here, Manchester
United and Old Trafford.
It is worth bearing in mind that Manchester
United have a Chinese fan club numbering 65 million people alone.
This idea could obviously be rolled out for
all major clubs.
Also cricket grounds, rugby stadiums, golf courses, palaces etc.
We would approach the marketing team at
Manchester United, discuss our idea, and agree a deal with them. Ideally around
£1 per sale. The retail price would be £7-10. The cards could also be attached
to greetings cards and sold in that way.
We would collect the grass cuttings, emboss
them inside the laminated credit card alongside the logo (see rough
idea above), print off a certificate of authenticity (with a printed signature of a
person representing, e.g. Manchester United), and sell the product.
This could
be through a website/websites/Amazon/Ebay or as wholesale directly to retailers.
The customer benefits from having a unique
piece of their favourite club/course/ground/palace etc. to carry with them
wherever they are.
All a bit odd, but, for instance, the
Chinese have so much disposable income now, they might like it.
Quirky I know, but weren't Kiss Me Quick hats once?
Other possibilities (sure to be more)...
Football:
Old Trafford
Anfield
Emirates
Stamford Bridge
Others
Rugby:
Twickenham
Murrayfield
Others
Golf:
St Andrews
Royal Birkdale
Augusta
Cypress Point
Muirfield
Pebble Beach
Others
Tennis:
Wimbledon
Arthur Ashe Stadium
Others
Also:
Cricket
American Football
Baseball
Others
Landmarks:
Buckingham Palace
Statue of Liberty
Eiffel Tower
Colosseum
Taj Mahal
Stonehenge
Sydney Opera House
Acropolis
Golden Gate Bridge
Leaning Tower of Pisa
Angkor
Great Wall of China
On and on...
Other opportunities:
Gift shops at any place people like to
attend (palaces, castles, stately homes, the Lakes, The Cotswolds, on and
on...).
The process is simple...
These famous grass cards could be created
to sit on front of a standard gift card to create a really great gift...for
sale locally, nationally, or through any website.
And they could become collectable.
But for now, a different idea, along
similar lines, and a few points to consider.
Introducing…
Small triangles cut from the baize of......hang on, what? Pls read on...
A
key market is China, amongst many others, but let's focus on China.
China has gone snooker loopy. Please take a
look here, courtesy of United Language Group…
Click here to view (please at least skim-read, it validates what I'm talking about)
China has increased their income per capita
30-fold in the last twenty years, leading to huge amounts of expendable income.
Here is the idea.
We plan to sell small triangles cut from
the baize used in the finals of the World Snooker Championships, inside openable key
rings or similar, authenticated.
(crap mock-ups, never mind)
The fans can touch the baize that Ding touched
during the final (bear in mind that China is just an example of potential
markets).
Price: $9 (maybe more? Don't want this unique, fabulous, once-in-a-lifetime, objet d'art to be undervalued!)
Simple, succinct, unique, a great gift, a great thing to own.
Packaged in an attractive letterbox sized
cardboard box with foam packaging inside for an enjoyable unboxing experience
along with the authentication letter.
So, back to China... If a certain Chinese
guy wins... Ding Junhui, we have 100 million people in his fan club who would
potentially love one of those in his/her pocket, wallet, purse.
Potential? Yes.
The baize gets replaced after every match.
One snooker table baize would give 40,000 triangles.
Obstacles
Speaking to the World Snooker Federation to
set up a contract.
Creating a device, a little like a pastry
cutter, that can cut the baize into the correct size.
Thoughts are to cut the
baize into one foot squares (one baize would give 72 squares), then place them
into this 'pastry cutter' press and we have 576 'triangles' from each square.
Multiply that by 72, and we have 41,000 triangles from the table baize that the world championship was
played on.
On further investigation a die-cutting
machine might be perfect.
Add an authentication letter from the world
snooker president (printed).
Find a great logistics company to actually
do the work and provide fulfilment.
Use a well-regarded, professional marketing
company who know how to reach the right audience.
World Famous Group®
worldfamousgroup.com