World Famous Grass

World Famous Snooker Cloth is further down the page, or if you really can't wait... click here  

The second half of this page deals with 
chopping up snooker table cloth...Really...!

Snooker has gone massive now, especially in China...


Let's sell Chinese keyrings back to the Chinese
(with a little bit of the world championship snooker baize in it)

Background

In the early 1980s I became aware of a guy that sold Thames water through Exchange and Mart, mainly to Americans. 10,000+ were sold and he made a small fortune…   

This got me thinking, and World Famous Grass was born. 

Grass from famous places, bonded in a credit card sized laminated sleeve together with info re the source of the grass and a Guarantee of Authenticity...to be carried in the purse/wallet. 

Old Trafford, Buckingham Palace, the major American Football grounds. Many more. We aim to register the design so it cannot be replicated without legal recourse.

Famous Grass is a simple idea where we collect grass cuttings from famous places and encapsulate them in a laminated credit card, alongside the logo of the club/course/ground/palace and with an accompanying certificate of authenticity. 

In the example here, Manchester United and Old Trafford. 

Rear of card (prototype)
Front of card (prototype)
Rough mockup
Please watch the video (20 secs)

It is worth bearing in mind that Manchester United have a Chinese fan club numbering 65 million people alone.

This idea could obviously be rolled out for all major clubs. 

Also cricket grounds, rugby stadiums,  golf courses, palaces etc.   

We would approach the marketing team at Manchester United, discuss our idea, and agree a deal with them. Ideally around £1 per sale. The retail price would be £7-10. The cards could also be attached to greetings cards and sold in that way.   

We would collect the grass cuttings, emboss them inside the laminated credit card alongside the logo (see rough idea above), print off a certificate of authenticity (with a printed signature of a person representing, e.g. Manchester United), and sell the product. 

This could be through a website/websites/Amazon/Ebay or as wholesale directly to retailers.

The customer benefits from having a unique piece of their favourite club/course/ground/palace etc. to carry with them wherever they are.

All a bit odd, but, for instance, the Chinese have so much disposable income now, they might like it. 

Quirky I know, but weren't Kiss Me Quick hats once?

Other possibilities (sure to be more)...   

Football:
Old Trafford 
Anfield 
Emirates 
Stamford Bridge
Others

Rugby:
Twickenham
Murrayfield
Others

Golf:
St Andrews
Royal Birkdale
Augusta
Cypress Point
Muirfield
Pebble Beach
Others  

Tennis:
Wimbledon
Arthur Ashe Stadium
Others

Also:
Cricket
American Football
Baseball
Others

Landmarks:
Buckingham Palace
Statue of Liberty
Eiffel Tower
Colosseum
Taj Mahal
Stonehenge
Sydney Opera House
Acropolis
Golden Gate Bridge
Leaning Tower of Pisa
Angkor
Great Wall of China
On and on...

Other opportunities: Gift shops at any place people like to attend (palaces, castles, stately homes, the Lakes, The Cotswolds, on and on...).

The process is simple...

These famous grass cards could be created to sit on front of a standard gift card to create a really great gift...for sale locally, nationally, or through any website.

And they could become collectable.

But for now, a different idea, along similar lines, and a few points to consider.

Introducing…

World Famous Snooker Cloth

Small triangles cut from the baize of......hang on, what? Pls read on...

A  key market is China, amongst many others, but let's focus on China.

China has gone snooker loopy. Please take a look here, courtesy of United Language Group…

Click here to view (please at least skim-read, it validates what I'm talking about) 

China has increased their income per capita 30-fold in the last twenty years, leading to huge amounts of expendable income.

Ding Junhui has a fan club of 100 million.

Here is the idea.

We plan to sell small triangles cut from the baize used in the finals of the World Snooker Championships, inside openable key rings or similar, authenticated.

(crap mock-ups, never mind)

The fans can touch the baize that Ding touched during the final (bear in mind that China is just an example of potential markets).

Price: $9 (maybe more? Don't want this unique, fabulous, once-in-a-lifetime, objet d'art to  be undervalued!)

Simple, succinct, unique, a great gift, a great thing to own.

Packaged in an attractive letterbox sized cardboard box with foam packaging inside for an enjoyable unboxing experience along with the authentication letter.

So, back to China... If a certain Chinese guy wins... Ding Junhui, we have 100 million people in his fan club who would potentially love one of those in his/her pocket, wallet, purse.

Potential? Yes.

The baize gets replaced after every match.

One snooker table baize would give 40,000 triangles.

Obstacles    

Speaking to the World Snooker Federation to set up a contract.

Creating a device, a little like a pastry cutter, that can cut the baize into the correct size.

Thoughts are to cut the baize into one foot squares (one baize would give 72 squares), then place them into this 'pastry cutter' press and we have 576 'triangles' from each square. Multiply that by 72, and we have 41,000 triangles from the  table baize that the world championship was played on.

On further investigation a die-cutting machine might be perfect.     

Add an authentication letter from the world snooker president (printed).

Find a great logistics company to actually do the work and provide fulfilment.

Use a well-regarded, professional marketing company who know how to reach the right audience.  

Snooker has gone massive now, especially in China...

Let's sell Chinese keyrings back to the Chinese.  

World Famous Group®

worldfamousgroup.com