JUST SHOPS

Wireframes

'If you're going to do a bunch of different niches, build a bunch of different stores'

So here's an interesting voice clip I Whatsapped to Joe earlier today (March 1, 2024)...had no intention of putting it here, but hey, tells a bit of stuff...worth a listen...couple of minutes instead of allllll that reeeeeaaaadddding....

A wireframe is a mock-up of a website page where the designers can describe characteristics from which the developers can create the working web page. These include fonts, colors, spacing, text emphasis, padding, margins, images, videos, icons, interactions, CTAs etc.

Final decision

Montserrat

I've put an image of the chosen font and all its variations below, so it can't be tampered with (by me). It's also showing the font in a sightly smaller size than 'real-life'. That's ok.

Why Montserrat? Because MontserratExtraBold, at -3 letter spacing, gave us the logo. Which, incidentally, is awesome. And you'll get to know. Thanks to Sue for great input on colours, Dawn for adding the shadow and Lex for one small tweak that made a huge difference. Oh, and Canva. Which I hadn't heard of until Jan 2024.  

Definitely not bags tho, he doesn't know his fonts from his arse or his elbow.

That's the font sorted then. 

Colours

Let's not get too hung up here. You've seen the logo, very flat black and a random gold. Let's refine them a little.

The brand values are laid out in THE PLAN page. We'll mix them up and sprinkle a little secret sauce over them...just adds a bit more.

From schemecolor.com...

The group sites

expensiveshops.com
exclusiveshops.co.uk
high-endshops.co.uk
high-endshops.com
highendshops.co.uk
highnetworthshops.co.uk
highnetworthshops.com
highticketshops.co.uk
highticketshops.com
hnwishops.co.uk
hnwishops.com
hnwshops.co.uk
hnwshops.com
justshops.co.uk
uhnwishops.co.uk
uhnwishops.com
uhnwshops.co.uk
uhnwshops.com
ultrahighticket.co.uk
ultrahighticket.com
prestigeshops.co.uk
superiorshops.co.uk
upscaleshops.co.uk
yourchoiceshops.co.uk 

All domains above, with the exception of justshops.co.uk, are for phase 2, but with ideas germinating constantly since the acquisition of the domain just.luxury. Full details are explained on a separate page, hidden and divulged only to the select few who ring me to ask. 07817382460.

justshops.co.uk

justshops.co.uk isn't an ecommerce site at all. But it is the Main Site. You'll find out much more when we get to Product Data Source later on, of just how important justshops.co.uk is, but for now, let's make it 'ahhhlll priddy' (I blame a trip to Minneapolis, circa 2000). Here's the hero video I've chosen: (we sell furniture innit...)

An image clipped from the video to be used as a parallax fixed background for secondary pages - Contact, Returns, Privacy Policy, Refunds, Cookie Policy.

The ecommerce sites

Let's see what AI tells us about ecommerce design

When designing an e-commerce product listing page (PLP), it’s essential to consider both aesthetics and usability. Here are some best practices for optimizing the width and layout of your product listing page:

Responsive Design: Ensure your PLP is responsive across various devices (desktop, tablet, and mobile). A flexible layout adapts seamlessly to different screen sizes.
Cap the number of columns to maintain readability and avoid clutter. 
Most responsive designs limit the number of columns to 4 or fewer1.

Hero Image Width: The hero image at the top of your PLP should be 2000 pixels wide with a 16:3 aspect ratio. This width allows for an attention-grabbing visual while maintaining a panoramic view. You can showcase multiple products or product categories side by side.

Product images: Images for product listings should strike a balance between clarity and load time.
Consider using 370x370 pixels for product thumbnails on the PLP. These dimensions work well for new product sections and search results pages.

Add-to-Cart Button Placement: Position the “Add to Cart” button prominently for easy purchases. It should be visible without excessive scrolling.
Make sure it stands out visually and encourages immediate action.

Dynamic Filtering: Implement dynamic filtering options to enhance the user experience. Allow users to refine their search based on attributes like price, brand, or category.
Clear filters should be easily accessible and visually distinct.

Product Availability Indicators:Clearly indicate whether a product is in stock, out of stock, or has limited availability.
Transparency about availability helps manage customer expectations and prevents frustration 4.

Discount Display:If there are discounts or special offers, display them prominently on the PLP.
Highlight discounted prices to attract attention and encourage conversions 4.

Recommended Products:Leverage AI-personalized recommendations to suggest related or complementary products.
Cross-selling and upselling strategies can enhance the shopping experience and increase average order value 4.

Best Sellers Placement:Position best-selling products near the top of the PLP. These items attract attention and build trust.
Showcase popular choices to guide users toward successful purchasing decisions 4.

Remember, a well-designed PLP simplifies the shopping experience, allowing customers to explore and compare products efficiently. Test different layouts and monitor user behavior to optimize your e-commerce website for conversions! 🛒🌟

It's a bit like AI has been reading my mind. Maybe it has... Yikes.

The ecommerce sites

The websites will all be very similar, created with the following guidelines:

Design for all pages across all sites (subject to change)

• 
• Slightly off white background, very subtle.
• 
  Top banner, 95px high, full width, containing burger menu to left on both laptop and mobile, basket logo between burger menu and name, website name centred in a real font (MontserratExtraBold), not an image. 
• 
  Phone, email and WhatsApp links to extreme right with 20px right-margin irrespective of screen width. Or possibly just three simple text links...home          contact            help

• 
  Below the top banner is a full width hero image of the niche with people. This is important, it shows the benefit. No product images in list or product page will contain people, just the hero image. The psychologists tell us it's great to see a human face on first visit to a website. Height 360px minimum. Don't be afraid of the fold - almost better to have no product above the fold then users 'have' to scroll.
• 
  A highly optimised video could be considered in place of an image, if the impact is felt to outweigh the additional load time (bearing in mind it is the 'norm' for people to move away if page load is > 1 second).

• 
• 
  Below this, three clickable sort buttons (maybe more) - Price high to low, Price low to high, newest. Not a dropdown, just buttons (only need one tap or click). Actually, might stick with dropdown.
• 
  Also some device to handle filters. See Filters table below.
• 
  Below this, individual products, 4 per row. No option for list view or anything, just 4 wide. One or possibly two wide on mobile. See below for example product listing page.
• 
  Product consists of image, below this name, price, savings, reviews, SKU. Click for single product - once clicked, full info and Add to Basket call to action (CTA) button.
• 
  Menu burger, when clicked shows filters - Colour, shape, price, size, material, style, brand, others. Functionally the same for both laptop and mobile.
• 
  Bottom of page -- no pagination, that's no longer necessary - we''ll us lazy loading - so whilst the top few coffee tables are visible, the rest will be loading in the background...you might have seen this when scrolling down after doing a Google (who?) search or similar.
• 
  We'll use Just Coffee Tables as our example for this purpose.
• 
  Homepage
• 
  Product Listing
• 
  Product
• 
  Basket
• 
  Checkout

So let's see how the ideas above pan out in reality - shamelessly 'borrowed' - stuck logo in there and I know it's off-centre etc and no of course that won't happen in real life.

Ignore ERGO CHAIR to a degree...it's about the user experience here...that's all really. Think about when you walk into a really well-appointed pub or restaurant you haven't been to before - your impression will prob be 'Wow! This is nice'...THAT'S what we're aiming for. (turns out I like me analogies, 'pologies...)

Basket and Checkout

We'll definitely wait for the live site. But Shopify themselves have told me they're very good and I've told them 'hmmm, they better had be matey!'. We get on. I'm in an email chat with a guy there. God knows what they pay him because he's a kind of Rockstar in design circles so it must be a priddy penny...

1. click sofas
2. click furniture
3. scan the furniture menu trying to decide where you might find coffee tables
4. accidentally click office furniture - too many fs and cs ffs
5. dither over whether you want a coffee table, a coffee table set or a nest of tables
6. click a breadcrumb
7. wait for products to load
8. click to sort into 'manual' order
9. click on a coffee table you like to see the details
10. click to filter on all pentagonal coffee tables
11. wait while the website crashes due to too many load issues

If you haven't said 'that's number 9 Dave', go directly to jail; do not pass go, do not collect £200.

If you have said 'that's number 9 Dave', you get a free banana, well done. You get it.

And that, right there, is our USP.

There are only three things that can be done on ALL our ecommerce websites, worded this way:

You can only do three things on this website...
1. Thumb through coffee tables, researching.
2. Buy one.
3. Don't buy one.

AI comes into its own

So I wanted some advice re filters on an ecommerce site. I literally do not know how else I could find such good info without a sales pitch or pointers in the wrong direction, just facts. I know I said 'no AI in this plan' - well, this isn't me using words AI has created so that I sound all fluffy etc (defo not that kinda man) - this is just a reply to a simple question...AI has replaced Google searches for me, completely (almost).

I asked 'best filters for website sells only coffee tables'. It thought long and hard, 'nearly a second and a half of wasted time there AI you wastrel!' Then delivered...

Best Filters for a Coffee Table Website

Since your website focuses solely on coffee tables, you can tailor the filters specifically to coffee table features. 

Here are some of the best options to consider:

Core Filters:

Price: This remains a crucial filter for budget-conscious shoppers (Price Range slider or pre-set options).
Shape: Offer filtering by table shape (Round, Square, Rectangular, Oval, etc.) as shape is a key decision factor.
Material: Highlight coffee table materials like Wood, Metal, Glass, Marble, etc.
Size (Length & Width): Since size is important, include filters for length and width dimensions. You can explore allowing users to input specific dimensions.

Advanced Filters:

Storage: Many coffee tables offer storage options like drawers, shelves, or ottomans. Include a filter for tables with or without storage.
Style: Style filters are crucial for coffee tables. Offer options for popular styles like Modern, Mid-Century Modern, Industrial, Farmhouse, etc.
Color: Provide a color picker or dropdown menu with common coffee table colors for easy selection.
Height: Height can be a deciding factor, especially if the coffee table will be used with specific seating. Consider a filter for height range or specific heights (e.g., low profile, standard height).

Additional Considerations:

Material Finish: Similar to dining tables, for wood coffee tables, consider offering filter options for specific finishes.
Base Design: Some users might have a preference for the base design (e.g., pedestal base, trestle base). You can offer this as a filter if it applies to a significant portion of your inventory.
Number of Tiers: Some coffee tables have multiple tiers. Include a filter for single or multi-tiered tables.
With or Without Legs: Some coffee tables have unique designs without legs. Include a filter for this if relevant.

Remember:
Prioritize the most commonly used filters (Price, Shape, Material, Size).
Use clear and concise labels for all filters.
Integrate a search bar for users who might have a specific material or style in mind.
Offer a "Reset Filters" button for easy navigation.

By implementing these filters, you'll create a user-friendly shopping experience for your coffee table website, allowing customers to effortlessly find the perfect coffee table for their living space and preferences.


'Ok AI, sorry I shouted at you...'

Filter

Let's start with filter...and consider the things AI has just taught us...

So I've done this video about Wayfair filters but it gets quite scathing in places and probably not very appropriate. I go off on tangents. But like I say it's quite funny in places (I think so ayway). It's 10 minutes long though so it's up to you if you want to watch it. Well there's no swearing or anything (unusual) but it does mention Ethel, because Ethel and I get quite confused.

BUT...Wayfair have 12,533 different coffee tables on their site. So if they keep stock of, say, 30 of each, they've got 375,000+ coffee tables sat somewhere doing nothing. They don't. They dropship.

This video is about the filters they offer - and in fact with that number of options, their filters work ok. But the filters all affect each other, and it can get quite confusing. We've got 200 tables, all on the page and sorted into price low to high or price high to low. I'll add some filters but not go to the far end of a fart to please the minority.

[wayfair video here]

Our filters will be as follows:

• 
  availabliity y or n,
• 
  price - slider and two input boxes - no checkbox nonsense, a definite candidate for less is better
• 
  material, wood, metal etc,
• 
  brand

N. B. Well worth watching the Indor.eu video below in 'Sort', it discusses filters too. In fact between Wayfair, Indor and Rehaus I think we've got this area covered. Great to investigate and analyse this area in depth tho - it's key. That said, I want to refer back to here constantly, so I'll carry on regardless, Sid.

I've put a table together below discussing all possible filters. Really just to check we're not missing anything.

Indor.eu, with a nice site, really mess up in this area. Makes me wonder if their customers simply bypass this stuff and just go ahead and buy. Or go elsewhere...

The pic below shows their 'Product type' filter.

Note the case sensitivity. They have a plethora of different coffee tables, each with different quantities, and I'm including Coffee Ttables - yep, two ts. Wow. Ethel didn't like it, watch the vid... I'll have a word... 

No Indor, just no...shame, you were doing so well!

Filters table (incomplete)

This is to discuss which filters will be added to which pages. It looks crap on mobile, sorry if that's you.

For now, assume these guidelines apply to all sites - this will change when introducing products other than furniture. 

Thanks to Wayfair for these.

Sort

I also analysed (if you can call it that Ethel) indor.eu website. It's a great site, really is - but has raised a few questions. But this is what we're aiming for aesthetically...with a few additions and tweaks.

I also investigate the filters on the Indor.eu site - we're gonna use (v) similar, so well worth a watch.

I'm fairly certain, given my discoveries/questions/remarks/downright attacks on sensibilities during the production of the videos above that sort will be just Price high to low, Price low to high, Newest. Not even worthy of giving bullet points to.

End of Sort

What to do when we build 'the next site'

To keep things simple, we'll take time to get it right with justcoffeetables.co.uk, absolutely spot on, then it's just a case of building all other sites using that one.

An analogy - I know y'all love those. Ethel has been given a task to create a Powerpoint presentation about coffee tables.

She sits down for quite some time...hours turn into days, then weeks...she's planning, planning, drawing bizarre diagrams, coming up with lots of weird stuff, banging, clanking, eating on the fly, barely going out, until eventually, some two months later, she emerges happier than when Caractacus Potts revealed Chitty Chitty Bang Bang to the world.

She's built the structure perfectly, like a palace to be marvelled at...now she just needs to get the coffee tables to fill it up. She's a bright one, and cleverly uses an API to provide razor-sharp images, AI-generated descriptions, price, materials etc etc for 200 tables. All she had to focus on was the structure - the building that will hold all these coffee tables...and she nailed it (not nailed it literally...oh you get me, shaddap).

So she brings the building and coffee tables together and lo, a thing of beauty is created. She calls this (very cleverly in my mind)  'Just Coffee Tables'.

She made the coffee tables shine like diamonds! (actually Rihanna, diamonds reflect, they don't shine...but 'reflect bright like a diamond' just doesn't cut it really eh...might not have brought the commercial success you achieved I guess...just sayin'...)

Everyone loves it!  Her boss, Bert, especially so.

'Ethel, that's fab. Could you perhaps do another one about dining tables?'

Not one to mince her words...'Oh ffs Bert you arch wallop!' (they got on) 'If I ever so much as SEE another coffee table I'll SCREAM!'

'Good luck with that Ethel...anyway, you have a month - I can't really afford the two months that 'Just Coffee Tables' took. Bizarre name, but never mind. I'd have gone for 'Only Coffee Tables'.

'Bert, sticking 'only' on the front of another word in the public domain has dubious connotations these days'.

'Does it? Oohhohhh I doont't't oh heckoooh nooo Ethel I don't mean oooof not.....' (Bert departs sheepishly, flushed, tail between his legs...that's what he told HR anyway).

Ethel, being the clever thing she is books a 3-week holiday. She knows she can just cut and paste the 'building' she architected for 'Just Coffee Tables' and and call it 'Just Dining Tables', then that same company with that flashy API who can provide milions of different products are sure to have a fab selection of dining tables. They do.

It takes Ethel half a day to put the 'Just Dining Tables' structure together, and another half-day to choose 200 products. Off she trots to John Lennon airport, passport between her teeth...(dunno why, that's just her jam)

AI aren't getting a chance to create a summary of that I'm afraid, above them.

Upshot is, build it once, build it well, they will come...rinse and repeat.

So with all that in mind, there's a few things to do for each new site, they are, chronologically:

• 
• 
  Transfer domain from Fasthosts to Shopify. We'll do this each time initially, might batch them up at some point.
• 
  Build new site 'pre-live' in Shopify - a 100% clone of justcoffeeshops.co.uk.
• 
  Use Keywords Everywhere and Semrush to analyse and implement all keywords for organic searches...which will happen, oh yes (means I don't have to spend your bingo money on Google ads Ethel).
• 
  Choose products for new site from Syncee (and/or other aggregators - need to investigate because I know Spocket are happy to pass on suppliers contact details which appeals no end).
• 
  Add additional products from suppliers signed following LinkedIn introductions*.
• 
  Copy change - The obvious one - change all occurrences of 'coffee table' to '[new site]'.
• 
  The name in the header is just text - MontserratExtraBold font - size 48, letter-spacing -2px. This means no need for jpgs or pngs to be made (and paid for!). The little yellow sales tag and golden star on the main logo will only appear on the main logo (initially anyway, this may change).
• 
  JustShops logo to be top left of header panel, but this will be there from justcoffeeshops.co.uk so should be fine.
• 
  Copy change - Change all footer details - details in the footer on each page will all be heavily geared towards justshops.co.uk - email, central number, business address, all policies (in fact these can just be done once! Nice), but will also carry something like 'justmediaunits.co.uk is a member of the Just Shops group'. Or family. Or collection. Wotevs.
• 
  Consider and change all Filter selects as required (see Filters table above, or maybe wait until it's finished).
• 
  Consider and change Sort options. Let's add 'Sort by dress size' on justwardrobes.co.uk and sort by bra size on...oh I'll stop now... we'll sort on what I've just mentioned and that's all.
• 
  Change all policy pages and contact page etc.
• 
  Complete site build using Shopify.
  
• 
  Create a new email address associated with the new site. This will always be info@. This will be the communication line for all orders, customer interactions etc. All emails sent to all sites will also be copied to info@justshops.co.uk
• 
• 
  Create new X (twitter) user
• 
  Create new Trustpilot account
• 
  Create new letter template for Scribblemail (though we may just use one generic template)
• 
  Create new API to get the product data into the site - furniture sites will all be similar but moving to other horizontal markets will require effort, understandably
• 
• 
  Check all links correct and updated - so anywhere the about-to-go-live website is mentioned - our domains page, furniture page, tradingnames page, all footers etc are considered
• 
  Change justshops.co.uk in a similar way - make the new site link live
• 
  Think about and implement Google ads if this is a 'just******' site. All others organic based on the keywords metioned in step 3. Ok, star 3.
• 
  Soft launch. Which means no parties Boris, or fanfares, just leave it forrabit. Whether advertising or not.
• 
  5 per week very feasible.

*These may be more lucrative offering higher margins, and 100% UK-based. This may also be their first dip into dropshipping.

See sales details of email to owners, CEOs, influencers and decision-makers at UK furniture manufacturers and suppliers - Marketing Plan section in The Plan. 

You'll have to request the actual email direct from me via email. Or pref via DBL WhatsApp group.

Lots of UK manufs/suppliers are still skeptical of 'dropshipping' as I banged on about in the Overview page. This will change. I'll make sure of it. My first six social media videos will be on LinkedIn, about dropshipping, and promoted by influencers. Simple really eh...

And that's why the process of putting this plan together will be so valuable in future. That's approx 95% of what needs to be done. I don't know the other 5% yet. Print it out, give it a 10yo, you've got yourself a new website before tea.

Product data source

Data can be supplied in the form of the following:

• 
  CSV file - Comma separated values, literally that simple, but nowadays nearly always displayed and compiled using a spreadsheet. Quite common amongst independent suppliers - see the Niches, Competitors and Suppliers spreadsheet for examples in sheets 4 and 5.

• 
  XLS file - raw data in a spreadsheet - used as CSV above.
• 
  JSON file - in many people's opinions, the correct way for data transfer these days. JSON can be tricky to use for the uninitiated, but this is outweighed by speed. Also, in-depth knowledge of JSON shouldn't be necessary for most applications. They will use JSON in the background, but everything will be handled by the software behind the scenes. Many aggregators use JSON to transfer data. For techies.
• 
  XML file - a more technical approach, viewed as sightly dated these days - can be 'transformed' into a webpage by use of XSL. Which stands for eXtensible Stylesheet Language - if that alone isn't enough to put you off it should be. Don't mix up with XLS. XSL is a very verbose programming language that Tesco used to love! Possibly still do. XML can still be used without XSL and is formatted differently from JSON but still carrying all the data required. I don't think it's worthwhile supplying examples, it's rarely used now. And saves me a job. For techies.
  
• 
  TXT file - a simple and widely supported file format that contains unformatted text without any styling or structure. Not well-suited for storing large amounts of data or for storing complex data structures. ​This format can be used, but shouldn't be...personally I'd go back to the supplier and ask them what they were doing. We all know what text files look like (I think, guess my mum might not) - files, containing text.
  

Here's a slightly more legible version so you can clearly see the contents...

{
"products": [
            {
                "id": "100",
                "sku": "U003689278",
                "name": "Sara Frame Coffee Table",
                "description": "A cage-style frame, black finish and striking silhouette give this coffee table its industrial flair. Adding a bold dash of urban design to its surroundings, the table looks great with magazines or houseplants displayed upon it - or keep it clear for your morning cuppa. It is available in a choice of sizes to suit your space.
Coffee table with wire basket frame, the basket can be opened by lifting the glass top",
                "imagePath": [
                "http://syncee.io/justshops/images/U003689278_01.jpg",
                "http://syncee.io/justshops/images/U003689278_02.jpg",
                "http://syncee.io/justshops/images/U003689278_03.jpg",
                "http://syncee.io/justshops/images/U003689278_04.jpg",
                "http://syncee.io/justshops/images/U003689278_05.jpg",
                "http://syncee.io/justshops/images/U003689278_06.jpg",
                "http://syncee.io/justshops/images/U003689278_07.jpg",
                "http://syncee.io/justshops/images/U003689278_08.jpg",
                "http://syncee.io/justshops/images/U003689278_09.jpg"
                ],
                "Brand": "Trent Austin Design",
                "categoryName": "Category 1",
                "tags": "coffee table, luxury coffee table, coffee table living room",
                "price": "329.99",
                "suggestedprice": "489.99",
                "barcode": "123456789123",
                "weight": "0.22",
                "size": "",
                "color": "",
                "stock": "10",
                "Table Top Shape": "Round",
                "Top Material": "Glass",
                "Manufactured Wood Type": "MDF",
                "Base Material": "Manufactured Wood",
                "Wheels / Casters Included": "No",
                "Weight Capacity (38cm H x 80cm W x 80cm L Size)": "15kg",
                "Supplier Intended and Approved Use": "Residential Use",
                "Plug Included": "No",
                "Storage Included": "No",
                "Decal/Laminate Design": "Glass",
                "Removable Tray": "No",
                "Top Colour": "Black",
                "Base Color": "Black"
            },
            {
                "id": "101",
                "sku": ".............
                etc
            }
      ]
}

This is how the data above appears on the product pages below. Nice. This is Wayfair by the way...our pages will look just as good, probably better...

Video (30s) describing the detail seen on the product page above...
Just click anywhere on the image to watch the video. Click again to pause/stop (if you're fed up of hearing my voice)

So how do we get the data?

My great preference is for JSON, but we will use CSV files if that's where the supplier is at. 

What I'd like to avoid is 'hand-balling' product data...in other words manual transfer - cutting and pasting from a spreadsheet into the required boxes on Shopify. Ripe for mistookes to bee mayde awl ovver the plaice.

Whether we use JSON (oh I just relax at the mention of JSON - hope he's brought his Argonauts) or a spreadsheet, we'll still be using an API.

Using what Dave? What's an API?

Well that's a question everybody asks. Not really. 

An API is an Application Programming Interface. It's a simple software intermediary that allows two applications to talk to each other. A bit like when you used to chat with your mates in the park using two old tins and a length of string. And that's as far as I'm willing to go. Suffice to say, the web world lives and breathes APIs. For more info (Jim), see https://www.mulesoft.com/resources/api/what-is-an-api

So what do we do with these APIs? Why do you want access to 50,000 products? Well, here's what we do, and why we do it...

Syncee are my current favourite product aggregator - but I don't wanna spend $3.6k on Syncee per month. 

Their solutions are based on one website per contract. They start at $49 for 250 products. So for 74 websites (which is what is in the financials spreadsheet) that's $3,600 per month. I can buy a Ferrari for me and a Range Rover for the missus for that....BUT...they've just introduced a top-end plan, called the Plus account. It costs $299pm or $79pm if you pay annually, which I will.

So, 50,000 products for $79pm...it gets interesting now...

The contract will be created between Syncee and justshops.co.uk.

To all intents and purposes, justshops.co.uk is just another website in Syncee's eyes. Cool.

We get full access to the JSON files Syncee produce... Now it just so happens I know my way around JSON files, very well, even if I blah blah.

So naturally, I'm gonna choose a category like...oh let's think...coffee tables! In fact I'm gonna do all the tables, down to pool tables and table tennis tables...but let's start with coffee tables and dining tables, then also media units, fountains and women's bags (this reflects what we talked about in the Filters box earlier). (DB - eh?)

For example purposes, let's start with 200 in each of the 5 categories, 1000 in total, for now. 

So this happens (did you sign your NDA?):

• 
  We receive 1000 product info blobs from Syncee in JSON format
• 
  Syncee will send these to justshops.co.uk (or more correctly, justshops.co.uk will request the data from Syncee).
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  From there we split the file with 1000 JSONified products into 5 files.
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  That's the 200 in each niche. Doesn't need to be 200 in each - could be 300 coffee tables, 50 dining tables, 150...ach you get it.
• 
  Let's just consider one niche for now, coffee tables.
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  We'll name the file synceeCoffeetables[timestamp].JSON . This will be stored in a folder within the website structure, I dunno, maybe justshops.co.uk/jsonfiles/coffeetables. Seems logical, Captain. (actually, with the intro of 25 buy*****.co.uk sites, 25 shop*****.co.uk sites and 27 your*****.co.uk sites this changes. It's now justshops.co.uk/jsonfiles/JCOFTB, BCOFTB, SCOFTB or YCOFTB. This gives us three distinct advantages. We can offer different tables on each, see which are selling. Split testing for cpc but also different products in same niche to determine if cr better with a or b. So if cpc same but cr better, products selling better, all done with live sites hence not affecting revenue streams, but tweaks can be actioned quickly...all pretty awesomes really...We can split test whilst live! We can reach results pages that want singular or plural searches (just... and shop... plural, buy... and your... singular). Google don't mind either, others might. Enough about my internal systems already! You won't find anything about this elsewhere in the plan, that's yer lot...and it's good...someone else needs to do similar...hmmm...our Google ads will rank high with on-page, backlinks from all sites will up off-page and organic, just need a dev to sort the website out, oh, that's me. Can't wait for this...this isn't work...it's a big jigsaw puzzle with a pot of gold at the end...END)
• 
  (sorry for that)
• 
  Just like justshops.co.uk made a request to Syncee for the 1000 products, so justcoffeetables.co.uk will make a request to justshops.co.uk for its 200 products, four times a day. justshops is mum, justcoffeetables is baby.
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  This API will be written by me, once, and be correct, and never to be seen again.
• 
  ^^^ That's rubbish of course - we'll have issues to iron out, or additional data to consider, but the point is that this will all be automated for x number of requests per day - triggered by justshops.co.uk sending a message to justcoffeetables.co.uk. A bit like your old mother calling you back from that crackpot game of tincan-telephones with a cheery 'TEA'S READY!' Off you trot to fill your belly.
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  On hearing the call, justcoffeetables.co.uk replies 'What we 'avin?'. 'Come and find out you lazy apeth!'. Or...the individual sites make a call to the relevant justshops.co.uk file and gets its 200 product data, as many times per day as required/possible.
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  These 200 Json blobs then transform into the representation of the products with all details neatly formatted and are loaded into the page, carefully prepared in Shopify of course, and hungry for products! They'll look something like we've mentioned above...

It's that simple. And here's a diagram, because sometimes you have to put the pen down and draw eh...

(justwomensbags should have arrows to and from Just Shops of course, but that was getting messy. Please use two imaginary lines...) 

Now then, anyone know how to set up LLCs? I've got all these .com websites getting restless, and they want something to do. 

The screenshots below were partway complete, but as I'm about to build the actual site, let's wait for that instead... 

In the main section of the page (ie header and body) there'll be:

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  Homepage
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  Product Listing
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  Product
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  Basket
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  Checkout
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  Email subscription popup
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  About Us
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  Contact Us
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  Help

And in the footer will be links to:

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  Delivery Information
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  FAQs - see below
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  Newsletter - same as email popup - one or the other really, but this is designed to be in the footer. Receive 10% off your first purchase when you subscribe. Get inspiration and offers sent to your inbox from time to time. No spam, we promise! SUBSCRIBE <<< that kind of thing - 10% a bit much tho - will have a think. Might remove all refs in ads or on page to magazine subscription but include it here instead...just dunno how yet. Coz really I want them to buy before they get a subscription...hmmm
• 
  Cookie Policy - standard stuff
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  Privacy Policy - standard stuff
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  GDPR - standard stuff - will appear as modal to user
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  Terms and Conditions - standard stuff
• 
  Sitemap

___________________________________

FAQs might be as follows (or similar)

ACCOUNT

I’ve forgotten my password

How do I change my e-mail settings?

How do I change my account settings?

PRODUCT

How do I know that your products are quality?

I can’t see what I am looking for?

Do you have a showroom?

PAYMENT

Can I make an offer on a product?

Can I reserve an item?

Do prices include VAT?

DELIVERY & RETURNS

I need something delivered urgently, can you help me?

What is your returns policy?

Your website says there is a minimum order value of £500 associated to free delivery. How much will I pay for delivery for an order value of under £500?

What delivery areas does 'Mainland GB' cover?

___________________________________________

Below was a very rough first example page...let's wait until the site is built...won't be long. 8/3/2024