Elevator Pitch

AI Summary
of this page

Business Plan: The page outlines a high-level view of the business and offers a succinct and compelling summary of who Dave is, what he does, and how he can provide value.

Elevator Pitch: It includes an elevator pitch derived from a conversation, highlighting the decision to sell high-quality furniture without the hassle of dealing with faulty items, complex assembly for customers, returns and refunds.

Domain Strategy: The plan involves acquiring niche domain names like ‘justcoffeetables.co.uk’ to attract customers searching for specific furniture items.

Product Sourcing: The business will source products from UK-based suppliers and use specialized aggregators to keep product data up-to-date.

This plan is part of a larger suite of websites beginning with ‘just’, targeting various furniture niches. The owner has 25 years of web development experience, including work for BBC and Tesco.

The elevator pitch is further down, and was derived from this chat in a lift one day...

Scenario: In the lift on the way up to my son's swish apartment in Ancoats, Manchester...

Apparently 'in the top 20 places in the world to live!'

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'This is in the top 20 places in the world to live, dad!'

'I know, I know, push the button eh...'

'Ok ok...just sayin'

'It's v cool Joe...anyway I've decided to embark on a high-ticket dropshipping adventure, but where to start?'

'Well, what kind of stuff do you wanna sell? Or better, what kind of stuff do you NOT wanna sell?'

'High-ticket, defo NOT high-end tho...hmmm, what do I not wanna sell, and what could fit...I don't want things that might give up the ghost in weeks...so summat that won't really be faulty or require extensive construction etc, and let's leave out electrical items for now'

'Yeah, reducing your returns and refunds straight away...keeping the customer sweet...cool idea...'

'Yeah, I'm thinking furniture could be a good bet, certainly down at niche level - not much could go wrong with, say, a coffee table surely, except perhaps damage in transit, but wouldn't that be handled by suppliers?'

'How are you gonna find suppliers?'

'There's some good aggregator companies these days like Syncee, I get access to 50,000 products from them for less per month than it costs me to take you and Emily out for dinner, and I'm already speaking to some independent suppliers - Ancient Wisdom and Artisan Furniture for two...defo UK-based suppliers tho, and maybe Europe (Italians have a certain je ne sais quoi...oh that's French...them too), but not China etc...as for visitors, hmmm...'

'Why don't you see if there's a decent mentor out there who could help you? Someone who's been there, done that. And Google will send traffic for sure. Not cheap, simply the best. '

'Found one already Joe, looking good, and less of the Tina Turner quotes please. Right, let's check a niche - let's try coffee tables then, they're popular. Dead simple, quality ones range in price from like, £200 up to £85,000+ - for a coffee table! I know!'.

'Eighty-five grand??? What, you know the Beckhams THAT well?'

'Just what would people search for if they just wanted to see coffee tables? Just coffee tables...hmmm...I just haven't got a domain sorted yet Joe...'

'They'd search for 'coffee table' or 'buy coffee table' most likely, but Google allows for singular and plural in its search results dad. And I think you've just answered your own question...try sticking 'just' at the front of 'coffeetables.co.uk' and do a domain check.'

It was available. As was buycoffeetable.co.uk. And shopcoffeetables.co.uk. And yourcoffeetable.co.uk. And 130 other niche domains. I know.

And so it started.

The Elevator Pitch

'Hi Jean,

So yeah I thought I should do something with my 25 years in web development for BBC, Tesco, Curry's etc...[DB note: there's more info on the CV page including an informal diatribe about life so far, my CV and a couple of other links if interested].'

'I've decided to get into dropshipping [DB note: more on this word in The Overview], but only really selling high-ticket items, say £200+. '

'The ecommerce marketplace is continuing to grow rapidly, and the tools available now are phenomenal.'

'Did you know 95% of all Wayfair products sold are dropshipped? They prefer to call it 'the wholesale cost model'...pah...it's dropshipping [DB note: more on this word in The Overview]...'

'It's a solid, robust route to market now for manufacturers and suppliers, not a side hustle anymore, and I have a great mentor who's been there, done that.'

'So I've put together a whole suite of websites beginning with 'just'. We've got justcoffeetables.co.uk, justdiningtables.co.uk, justmediaunits.co.uk, lots of other furniture niches, and loads more besides...take a look at our Domains page.'

'Are you looking for a new piece of furniture just now? Sure we can help, mates rates and all that'.

'Then I started noticing how many advertisers stick 'shop' in front of things Jean...so the phrase 'shop coffee tables' is seen quite often.'

'Went on to buy lots of 'shop' domains, all parked
for future use, such as, you guessed it,
shopcoffeetables.co.uk. Am considering other prefixes if these work, or if they don't....[DB note: update 14.03.2024 at 04.50 - bought a bunch more domains - see Overview for strategies]'.

Just can't please all the people all the time...Jean ^

'I've built the entire suite so that all product data is supplied to us through a number of highly-specialised aggregators. This means all product data is served to us by them, for every website, and updated several times daily. 50,000 products available, no stock issues (all kept up-to-date), no image issues, all descriptions and metadata spot on, and really cost-effective to do, just needed a bit of 'insider knowledge'. They handle returns and refunds too! [DB note: There's lots more on this on the Wireframes page].

'If you go to my website Jean, the page with all the info is THE PLAN, but you might be best continuing through the Overview...Jean...Jean?...............JEAN ................................................................ JEEEEEEEAN????'.

Go to Overview

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Former clients

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Elevator Pitch

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The Elevator Pitch

Former clients

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